The Validation Institute Boosts Credibility of Health Offerings

By Laurie M. Orlov, Industry Analyst, Aging in Place Technology Watch

Health industry claims of efficacy are not always accurate

At $1.7 trillion and 784,000 companies, the healthcare industry and its adjacent and ever-multiplying suppliers, consultants, new products, old products, services, is rich with claims about impact and evidence. A day doesn’t pass without an announcement of a new ‘study’ presenting ‘facts’ about products, treatments, therapies, and programs, not to mention the many new apps focused on wellness and coaching. Human resource executives face widespread assertions about the positive impact of wellness programs. Study result headlines can be big; claims of efficacy can be bigger — but studies may be small and correlations must be inferred…
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