Customers of solution providers are often expected to rely on paid third party validations by, no matter obviously wrong they are, without recourse against the validator who produced it. Consequently, virtually every solution provider of scale has been “validated.” Yet most do not save money.
Independent of VI, an entire website is devoted to invalidating spurious claims. As a result, customers increasingly and justifiably disbelieve “findings” by actuaries retained by the solution provider.
By contrast, the Validation Institute offers customers of validated solution providers up to $25,000 guarantee for claims-based validations and up to $50,000 for program validations. These guarantees confirm that a validated solution provider will, in fact, achieve what the validation language on a marketing claim says it will achieve. The Validation Institute has been successfully producing validations for 6 years without challenge or appeal and will continue to do so with a guarantee in place for its customers.
This Credibility Guarantee should draw a bright line between your marketing claim(s) and the claims of your competitor in all promotional efforts.
The Credibility Guarantee is activated by putting your exact validation language into a customer contract, with approximately the following language:
If Customer feels that Contractor did not achieve what its validation language says it achieves, Customer may submit a claim up to $25,000 to the Validation Institute (VI). VI will review the claim and either pay it, offer a smaller payout, or request a binding, final finding by an arbitrator assigned by the American Arbitration Association.
If a claim is paid, the validated entity may either reimburse the Validation Institute, change the validation language to the satisfaction of VI, or remove it. In the latter situations, Customers must be notified that the original guarantee no longer applies. Likewise, if the validated entity drops its validation, customers must be notified.