We’re bombarded with data and information at work and at home, particularly too-good-to-be-true marketing claims, many of which relate to our most costly and important decisions like health care services. Linda Riddell has made a career of separating fact from fiction by closely examining data sources of health care vendors, ensuring their results align with promised outcomes. In this episode, Linda shares stories of data gone amok, measurement best practices, and the value of a “question everything” approach.